About cookies and similar technologies
Cookies are small data files that allow a website or a mobile app to collect and store a range of data on your desktop computer, laptop or mobile device. Cookies help us to provide important features and functionality on our websites and mobile apps, and we use them to improve your customer experience. Other organisations may place cookies on our websites and mobile apps with our permission. For example, we use cookies to do the following:
To improve the way our websites and mobile apps work
Cookies allow us to assess and improve the way our websites and mobile apps work, so we can personalise your experience and allow you to use many of their useful features. For example, cookies help us to keep track of what you are booking as you move through each stage of the booking process; they help us to remember your preferences, such as recent searches or shortlisted holidays, and the contents of your online shopping basket.
To improve the performance of our websites and mobile apps
Cookies can help us to understand how our websites and mobile apps are being used, for example, by telling us if you get an error message as you browse, to test different designs of our website and mobile app pages. Website analytics, including Google Analytics, provides information about the number of visitors to our website and mobile apps, which parts of our website and mobile apps are most popular and if there are any trends, such as one specific page being viewed mostly by people in a particular country. These cookies help us to improve your experience.
To deliver relevant online advertising
We use cookies to help us deliver online advertising that we believe is most relevant to you on our websites, mobile apps and other organisations’ websites. For example, these cookies help us suggest flights from your nearest airport, holidays to destinations you have shown interest in, or products you might like.
These cookies may collect data about your online behaviour, such as your IP address, the website you came from, and information about your purchase history or the contents of your shopping basket.
This means that you may see our adverts on our websites, mobile apps and other organisations’ websites. You may also see ads for other organisations on our websites and mobile apps.
To help us deliver relevant online ads, we may combine data we collect through cookies in your browser with other data.
To measure the effectiveness of our marketing communications, including online advertising
Cookies can tell us if you have seen a specific advert and how long it has been since you have seen it. This information allows us to measure the effectiveness of our online advertising campaigns and control the number of times you are shown an advert so it does not become too repetitive. We also use cookies to measure the effectiveness of our marketing communications, for example, by telling us if you have opened a marketing email that we have sent you.
Your choices when it comes to cookies
You can use your browser settings to accept or reject new cookies and to delete existing cookies. You can also set your browser to notify you each time new cookies are placed on your computer or other device. You can find more detailed information about how you can manage cookies at the All About Cookies and Your Online Choices websites.
Disabling some or all cookies may limit your use of our sites and apps. For example, you may not be able to add items to your shopping basket, proceed to checkout, or use any of our products and services that require you to sign in.
We usually display the AdChoices icon when we display personalised adverts on other organisations' websites. Clicking on this icon will provide you with specific guidance on how to control your online advertising preferences. More information is available on the YourAdChoices website.
Changes to our Notice
This notice replaces all previous versions. We may change the Notice at any time, so please check it regularly on our website(s) for any updates. If the changes are significant, we will provide a prominent notice on our website(s), including, if we believe it is appropriate, electronic notification of cookie notice changes.
Last update: February 2026
Key terms
Website analytics:
Website analytics, including Google Analytics, help us understand how visitors engage with our website. We can view various reports about how visitors interact with our website and mobile apps so that they can improve it.
Website analytics uses first-party cookies to track visitor interactions, as in our case, where they are used to collect information about how visitors use our website and mobile apps. We then use the information to compile reports and to help us improve our site.
For example, Google Analytics collects information anonymously. It reports website trends without identifying individual visitors. You can opt out of Google Analytics without affecting your experience on our site. For more information on opting out of being tracked by Google Analytics across all websites, visit Google.
Online advertising: Marketing messages that you may see on the internet.
